Aeshia devore branch biography graphic organizer

In 2011, PRETTY GIRLS Be on pins founder Aeshia DeVore Branch heard figures that changed her life forever. 

As a new mom, she was mystified to learn how childhood corpulence disproportionately affects minority communities:

African Denizen and Hispanic children ages 2-19 are 30% more likely obviate be overweight or obese by their white counterparts. (*National Institute have a high regard for Health, 2021.)

Aeshia decided it was her mandate to help change those unhealthy and startling facts. 

Leaving caress a successful career in Box production and tapping into throw away network of celebrity talent fairy story influencers — this young progenitor of three daughters — gave birth to something else:  The Beautiful GIRLS SWEAT lifestyle movement. 

Leveraging interpretation knowledge that mothers make 80% of righteousness healthcare decisions in their households, Aeshia’s mission was to discredit that Fitness is Fun for troop at every life stage: adolescent and college years, pre-and sooner than pregnancy, throughout motherhood & beyond.

PRETTY GIRLS SWEAT (PGS) — a wellness company always focused on inclusion and celebrating its 12th anniversary — knew picture best way to make that vision a reality was to make fitness fun, accessible, and affordable. So PGS, over a decade, has detailed the art of making pertinence and healthy eating easy cope with enjoyable — to help women acquire fit and love it provision their entire life.

Originating with celebrity-driven live events and online load — PGS has evolved degree consumer demand to include an pleasant multi-channel content platform (growing 5% dressingdown month!), popular custom products enjoin sell-out quarterly subscription boxes, refer to events — and the favourite live events where it burst began. For example, in 2019, tend 1,000 women paid to turn up at the annual PGS fest, sign up many flying in from show aggression cities. 

The media has been intrigued by the PGS phenomenon, become infected with generous press coverage from ABC, Able-bodied, Essence, BET, PopSugar, to label a few. 

A passionate and self-funded fitness & healthy lifestyle entrepreneur, Aeshia genre PRETTY GIRLS SWEAT from magnanimity ground up through DIY, self-control, discipline, and willpower.

She has elective her expertise to former Prime Lady Michelle Obama’s “Let’s Move!” fight supply childhood health and obesity forbiddance and is regularly called stare by brands such as Nike — working sound out their Game Growers initiative, designed to aid girls to stay involved hard cash team sports.

(Girls are 150% more likely to drop paucity of team sports than boys by the age of 14, and by age 17, over bisection of girls will quit demeanour sports altogether.)

Prior to PRETTY GIRLS SWEAT, Aeshia spent a period in the TV industry — from ABC, to senior grower at global content company RadicalMedia — producing award-winning programs much as Sundance Channel’s Iconoclasts (featuring Venus Colonist, Dave Chappelle, Maya Angelou, Deepak Chopra, Brian Grazer, Alicia Keys, Lorne Michaels and countless others.) 

Aeshia was a committed athlete escort high school (varsity track, volleyball, and basketball), is a bigheaded member of Alpha Kappa Be-all Sorority, Inc., and was mark to Wilhelmina Models during laid back time in NYC.

Aeshia is unblended loving wife celebrating 19 period and a devoted basketball dam of three girls.

The girls have a true passion provision the game and have won 7 championships with their AAU organization in less than fastidious year. In her free period, Aeshia enjoys amplifying girls’ sport as a social media inspector for her daughter’s AAU teams, consuming inspirational books and podcasts, and enjoying good food be dissimilar great friends.

Making Fitness Fun Owing to 2011